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2014-2015 Annual Report


In September 2014, two of South Africa’s BRICS partners launched their own “Buy Local” campaigns in an effort to boost local manufacturing, create jobs and entice investment. India’s Prime Minister, Narendra Modi, launched that country’s “Made in India” marketing campaign amidst much fanfare. Flanked by some of that nation’s wealthiest businessmen, Modi headed up the launch in the presence of diplomats and journalists. The event was carried live across India and even to diplomatic missions abroad.

Four months into office, the Prime Minister has been unrelenting in his efforts to promote India as the world’s next manufacturing giant. In a country where a reported 700 million people live in poverty, it was suggested at the “Made In India” event that 90 million manufacturing jobs could be created in India in the next 10 years alone.

Speakers also suggested that a stronger manufacturing base would boost exports while linking India to global supply chains and help reduce the current account deficit.

Hot on the heels of the “Made In India” launch, China’s government launched their “Made In China” campaign.

Proudly South African Previous annual reports

The past year brought with it an event which over- shadowed any other. In fact, the entire world literally stood still for a moment as South African flags worldwide were lowered to half-mast. Heads bowed, South Africans observed ten official days of mourning following the passing away of our beloved elder states- man, former President Nelson Mandela, at the age of 95 in December 2013.


It is with great pleasure that I look back on the many successes achieved by Proudly South African during the period under review. I would like to commend the CEO, Adv. Leslie Sedibe, for his leadership and I thank the entire team for their unwaver- ing passion, energy, creativity and commitment towards promoting an uptake of local products and services, with a view to creating and sustaining jobs in our country.


A slow down in many economies around the world continues to impede growth and accelerate uncertainty in world markets. The past year has been marked by countless news reports about various countries and regions worldwide struggling with their local economies. It has been a challenging phase for every nation and everyone has felt the ripple effects in one way or another – including...


Through their continuing membership, our members have shown that they are in business not just to make a profit, but also to engage with and support those less fortunate. By caring for the welfare of their workers and the environment, and delivering quality products and services, businesses across the country can help to promote a better quality of life for all citizens. Our members hold up...


Proudly South African’s quest is to spread the Buy Local message through its Consumer Education Outreach campaign that conveys an important message to educate current members, prospective members and consumers on the significance of buying local. In short, any organisation, business or company that supports the campaign’s aims and objectives is required to consistently inspire an increased natural focus...


South Africa's miracle political transformation needed to be followed by measures to ensure tha all South African citizens enjoy economic freedom as well. The opening up of markets after South Africa's democratic elections in 1994 highlighted the need to boost local production and job creation. The challenge was to balance the the need for foreign direct Investment with the retention of existing jobs and the creation of additional....


Constant change/ adaptation is a business imperative for survival and the Proudly South African Campaign has not escaped this requirement. The Campaign has grown phenomenally during its founding years and has now reached the stage where the successes achieved in terms of overall awareness during Phase I need to be converted into the appropriate (tangible) consumer behaviour in Phase 2 - "Buy Local" on grand scale.


Proudly South African continues to grow-not just in terms of the number of companies that join the campaign, but also in terms of the impact it has on job creation and poverty alleviation. When the campaign was launched three years ago, it set broad objectives, such as promoting and creating awareness of the products and services of members, but most importantly, to add value to members businesses.

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