2016-2017 Annual Report


Launched in 2001, Proudly South African is this country’s “Buy Local” Campaign which seeks to promote South African business, organisations, products and services that demonstrate high quality, local content, fair labour practices and sound environmental standards. “Buy Local” activism is at the heart of the Campaign.

Proudly SA seeks to strongly influence procurement in the public and private sectors, to increase local production and stimulate job creation. This is in line with the government’s plans to revive South Africa’s economy, so that millions of jobs can be created and unemployement can be decreased to 15% as per the National Development Plan.

Part of Proudly SA’s mandate also includes promoting national pride, patriotism and social cohesion.

Proudly SA continues to have a strong focus on educating consumers, businesses and all state organs about the impact of their purchase behaviour and to drive consumer purchases to support local products and services from key sectors identified by government especially those bearing the logo.

Proudly South African Previous annual reports

South Africa remains committed to establishing a strong manufacturing base.

Proudly SA is the fuel that drives our common desire to take the country forward and serves as the leading platform for local enterprises to showcase their locally made goods and services.


8 Proudly South African has been hard at work during the period under review to facilitate and influence interaction between local businesses, entrepreneurs and procurement decision makers, with a view to an increased uptake of locally manufactured goods in both the public and private sectors to increase local production and stimulate job creation.


The past year brought with it an event which over- shadowed any other. In fact, the entire world literally stood still for a moment as South African flags worldwide were lowered to half-mast. Heads bowed, South Africans observed ten official days of mourning following the passing away of our beloved elder states- man, former President Nelson Mandela, at the age of 95 in December 2013.


It is with great pleasure that I look back on the many successes achieved by Proudly South African during the period under review. I would like to commend the CEO, Adv. Leslie Sedibe, for his leadership and I thank the entire team for their unwaver- ing passion, energy, creativity and commitment towards promoting an uptake of local products and services, with a view to creating and sustaining jobs in our country.


A slow down in many economies around the world continues to impede growth and accelerate uncertainty in world markets. The past year has been marked by countless news reports about various countries and regions worldwide struggling with their local economies. It has been a challenging phase for every nation and everyone has felt the ripple effects in one way or another – including...


Through their continuing membership, our members have shown that they are in business not just to make a profit, but also to engage with and support those less fortunate. By caring for the welfare of their workers and the environment, and delivering quality products and services, businesses across the country can help to promote a better quality of life for all citizens. Our members hold up...


Proudly South African’s quest is to spread the Buy Local message through its Consumer Education Outreach campaign that conveys an important message to educate current members, prospective members and consumers on the significance of buying local. In short, any organisation, business or company that supports the campaign’s aims and objectives is required to consistently inspire an increased natural focus...


South Africa's miracle political transformation needed to be followed by measures to ensure tha all South African citizens enjoy economic freedom as well. The opening up of markets after South Africa's democratic elections in 1994 highlighted the need to boost local production and job creation. The challenge was to balance the the need for foreign direct Investment with the retention of existing jobs and the creation of additional....


Constant change/ adaptation is a business imperative for survival and the Proudly South African Campaign has not escaped this requirement. The Campaign has grown phenomenally during its founding years and has now reached the stage where the successes achieved in terms of overall awareness during Phase I need to be converted into the appropriate (tangible) consumer behaviour in Phase 2 - "Buy Local" on grand scale.


Proudly South African continues to grow-not just in terms of the number of companies that join the campaign, but also in terms of the impact it has on job creation and poverty alleviation. When the campaign was launched three years ago, it set broad objectives, such as promoting and creating awareness of the products and services of members, but most importantly, to add value to members businesses.

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