Gugulethu residents receive the ‘Buy Local’ message

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Saturday, 1 October 2016
Gugulethu Square Mall, Western Cape

As part of its outreach programme, Proudly South African carries out mall activations as one of the platforms to engage with consumers and to educate them on the uptake of local goods and services, country of origin and how to look for the logo when purchasing.

This personal, face-to-face engagement is also a tool for the Campaign to gauge successes of previous campaigns, and help ascertain the current status quo in communities, thus helping us develop personalized, innovative ways to effectively deliver the Buy Local message. On Saturday, 1 October, the Proudly SA team carried out an engagement activation in the township of Gugulethu near Cape Town.

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