Iconic tea brand becomes Proudly South African

Iconic tea brand becomes Proudly South African

Ask any South African to name an iconic South African product, and Rooibos tea will almost certainly be amongst their top three. Proudly South African is delighted therefore to announce that Rooibos Ltd, the preferred supplier of Rooibos to the food, beverage, healthcare and cosmetics industries is now officially a Proudly South African member company.

Cited as one of our country’s major success stories, Rooibos can now be found in many different formats in over 60 countries worldwide. Following the establishment of the Rooibos Tea Board in 1954, Rooibos has enjoyed standardised and recognised quality levels and regulated pricing. In 1993, the Board was wholly privatised and now trades as Rooibos Ltd.

“Having such a classic South African brand as part of the buy local campaign is very significant for us,” said Proudly SA CEO, Eustace Mashimbye. “Rooibos is synonymous with South Africa, and so there is 100% synergy between Proudly South African and Rooibos Ltd.”

Said Gerda de Wet, Communication Manager of Rooibos Ltd, “Of course we have always been a proudly South African, home grown tea, but now to be Proudly South African with a capital ‘P’ endorses Rooibos Ltd and makes us part of this important movement. Rooibos Ltd accounts for 230 jobs, while our suppliers employ 4 000 people. The Rooibos industry as a whole represents 6 500 jobs, so buying local really matters when it comes to tea!”

Rooibos Ltd has a 70% market share and supplies from around 200 farms. It blends and packages tea under its private label as well as supplying to other commercial FMCG, healthcare and cosmetics companies.

Rooibos has been called South Africa’s own champagne!!

For more information on Proudly South African visit www.proudlysa.co.za
For media enquiries please contact:
PR Manager: Deryn Graham
Office: 011 327 7778 Cell: 083 289 0997

PR Officer: Tshiamo Ndlovu
Office: 011 327 7778 Cell: 082 844 6316

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