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Proudly South African Sustainability Standards for the Agricultural Sector


Human activities have – and continue to have – a detrimental effect on the environment, human health and food security. As a result, people need to adopt processes and systems that promote social and environmental wellness and economic sustainability.

How is Proudly South African helping South Africans adopt sustainable practices?

To facilitate a transition to sustainability, Proudly South African is working on a pilot project in the agricultural sector entitled 'Awareness Creation and Capacity Building on Ecolabelling in the Agricultural Sector'. This Proudly South African initiative is supported by the United Nations Office for Project Services (UNOPS) through Switch Africa Green. The project aims to guide South African farmers, particularly those operating small-scale farms, to incorporate sustainability practices into their production systems.

How will the project help farmers become sustainable?

The project is divided into several phases. These include the development of sustainability standards for agriculture followed by a coaching phase to help farmers adapt their production processes in line with the standards. Farmers will then be assessed to determine their compliance with the sustainability standards. Those who successfully comply with the standards will be licensed to display the Proudly South African logo on their products.

What are the standards?

The following three draft sustainability standards for agriculture have been developed:

Why are there three standards?

The Sustainable Farming standard represents the basic requirements of sustainable farming but compliance with this standard on its own is not enough. Instead, it needs to be used in combination with other Proudly South African standards for sustainably produced food products, currently Unprocessed Fruits and Vegetables or Unprocessed Red Meat – Ruminants.

Can I comment on the standards?

As part of its review process, Proudly South African invites all interested and affected parties to provide written comment on the three Proudly South African draft sustainability standards.

How can I submit my comments?

  1. You will need to provide some personal information to register your comments. See the Public Comment Form (download). This information is required to register your comments and will not be used for any other purpose.
  2. Comments may be submitted in a Word document or as a pdf. Handwritten comments will be accepted, but please ensure that your writing is clear. Illegible submissions will not be considered.
  3. Comments must be submitted in English.
  4. Write the name of the specific standard that you are commenting on (e.g. Sustainable Farming) at the top of each page. Comments for the different standards may not be combined on the same page.
  5. Cite the section name or number and line number for which each comment. (The line number is on the far left of each line in the standard.) Your notation would be, for example:
    • Terms and Definitions, line 22: Write your comment.
    • Section 1, line 47: Write your comment.
    • Animal Husbandry, line 83: Write your comment.
  6. Use the following guidelines to write your comment:
    • Be concise but support your point. Try to succinctly explain the reasoning behind your comments. Base your motivation on sound reasoning, scientific evidence and/or how you may be affected.
    • Although Proudly South African appreciates all comments, constructive comments (either positive or negative) are the most likely to have an influence.
    • If you disagree with a particular clause, you can suggest alternative wording or indicate that it should be excluded completely. When suggesting an alternative clause, describe how the alternative might meet the same objective or be more effective.
  7. Submit your comments via email to commentspsastandards@proudlysa.co.za. Comments may also be hand-delivered to the Proudly South African offices at 23 Sturdee Avenue, Rosebank, Johannesburg. Please mark the envelope clearly PUBLIC COMMENT SUSTAINABILITY STANDARDS.
  8. The public comment process closes on Friday 14 July 2017 at 12h00. Any comments received after this time will not be considered.
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