About the Project

The brain child of the National Economic Development and Labour Council (NEDLAC), the Proudly South African pilot project aims to achieve the following objectives:

  • To guide South African farmers, particularly those operating on a small scale, to adopt sustainability practices in their production systems.
  • To promote environmentally and socioeconomically viable practices in the agricultural sector.
  • To promote the socioeconomic and environmental credentials of farms and their products via ecolabelling using the Proudly South African ‘superbrand’.
  • To encourage the public and private sectors to support farms that operate sustainably.

Project Phases

Six consecutive project phases were developed to help realise the project's objectives:

  • Baseline research
  • Development of Proudly South African standards
  • Training of experts
  • Rollout of the pilot project
  • Awareness campaign
  • End-line research

Areas of Operation

The pilot project is currently operational in:

  • KwaZulu-Natal
  • Limpopo
  • Western Cape

The Future of the Project

The pilot project is scheduled to end in February 2018 and its success will determine the longevity of Proudly South African's work in this sector. Once it has concluded, a review will be done to assess the project outcomes. Assuming the aims of the project have been met and subject to funding, the project will carry on so that capacity and awareness of sustainable consumption and production (SCP) in agriculture will continue to grow, particularly among small-scale farmers.

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