First conceived at the Presidential Job Summit in 1998, the Proudly South African Campaign was born out of socio-economic necessity to create jobs, under the leadership of the former South African President, Nelson Mandela. Through the National Economic Development and Labour Council (NEDLAC), the Proudly South African Campaign was launched in 2001 and supported by Government, Organised Business (BUSA), Organised Labour and Organised Community.
The Proudly South African "buy local" campaign encourages the nation to buy local products and make use of local services, in an effort to stimulate the local economy and help create jobs. Proudly SA also promotes national pride, patriotism and social cohesion.
When consumers buy locally produced products and support local service providers, the local economy is stimulated and sustainable job opportunities are created. By supporting local producers and manufacturers (by buying goods which carry the Proudly South African logo or a 'Made in South Africa' label) each and every South African can contribute towards creating a bigger demand for home grown products and services; stimulating South Africa's economic growth; helping to prevent job losses and helping to create job opportunities.
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Proudly South African pays tribute to Mandela and calls on the nation to stand united
Proudly South African is deeply saddened and mourns with the nation - and millions of people across the world - following the passing away of former President, Nelson Mandela, at his Houghton home late last night.
"It is a day of great sadness for us as we face our first day in a post-Mandela South Africa with heavy hearts. Yet, as our flags fly at half-mast, we pay tribute to a most extraordinary leader who taught us and the world that love is stronger than hate - and that forgiveness can overcome wrath," said Proudly South African CEO, Adv. Leslie Sedibe.
"Madiba will be remembered as one of the greatest statesmen of the 20th Century who embodied compassion, forgiveness and a limitless love for people. His extraordinary role as a global advocate for peace, an iconic global leader and role model to the world will certainly never be forgotten. A beacon of light and hope for the world has ceased to shine this day and yet lives in our hearts," he added.
Proudly South African salutes late SA boxing legend and icon, Baby Jake Matlala:
Proudly South African is deeply saddened over the death of SA icon, Baby Jake Matlala, and has paid tribute to the 51-year-old who passed away in hospital on Saturday.
"Small in stature, Baby Jake was indeed a 'giant' of a man who had a heart of gold. A four-time boxing world champion, he embodied humility and kindness - and never hesitated to help those less fortunate than himself. We will remember Baby Jake as an authentic and sincere man who was always generous in spirit. His death is a loss for our country and we will miss him dearly," said Proudly SA's CEO, Adv. Leslie Sedibe.
Baby Jake was a friend of the Proudly South African Campaign and also one of several high profile personalities who served as 'ambassadors' for the Proudly SA Ubuntu Schools' Campaign Against Sexual Violence & Bullying.
"He genuinely cared for the youth of South Africa and often made time to visit schools to motivate and inspire youngsters. Baby Jake also always made himself available when called upon to assist and participate in projects aimed at the betterment of South Africa. He was indeed a proud South African who loved his country," added Adv. Sedibe.
"Together with the late former President Nelson Mandela, Baby Jake made a remarkable contribution in positioning South Africa as a nation of champions. It is remarkable that his departure came at a time when the country and the world was beginning to come to terms with the loss of Madiba."
Adv. Sedibe added: "...both Madiba and Baby Jake taught us how to love one another and make us believe in ourselves and believe that in this life, all things are possible."
Proudly SA mourns Baby Jake's passing and wishes his family and friends comfort and strength during this time of mourning.
Proudly South African
PR Manager: Gillian de Gouveia
The mandate of the Proudly SA Campaign is to create and sustain quality jobs by stimulating Local Production and the consumption of locally produced products and services through the implementation of the various commitments contained in IPAP 2, The New Growth Path and the Local Procurement Accord.
The Proudly South African campaign will encourage the nation to make personal and organisational contributions to economic growth and prosperity in South Africa, thereby increasing employment opportunities and reinforcing national pride
To be an economic prosperity and competitiveness driver and business partner for all South African producers and service providers who are serious about quality and are committed to creating and sustaining employment and meaningful gain for local industries, by joining the campaign