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Welcome to the home of buy local

Proudly South African seeks to strongly influence procurement in public and private sectors, to increase local production, influence consumers to buy local and stimulate job creation. This is in line with government's plans to revive South Africa’s economy so that millions of jobs can be created and unemployment can be decreased under the New Growth Path Plan.

Proudly South African fits hand-in-glove with the broader national developmental agenda and the Local Procurement Accord signed in October 2011.

The acronym “PRIDE” lies at the heart of Proudly South African and its vision:

P - Patriotism, Partnership and Productivity.
R - Reindustrialisation
I - Innovation and competitiveness.
D - Domestic Consumption
E - Entrepreneurship, Enterprise Development, Economic Development and Export Development

The aim of the Proudly South African Campaign is to educate consumers to buy local goods when doing their shopping and to get businesses to procure locally in so doing they will be injecting money back into the country and the economy. Proudly South African Campaign urges businesses to be members of the campaign and this is done to promote local goods and services and to make it easily identifiable to the consumers.

Why Buy Local

Why Should I buy Proudly South African Products & Services

It's good for you!

There are various reasons on why you should consider buying local goods and services, ranging from the impact on south Africans lives through job creation to growing the economy and positively affecting the country economic position. The buying of local goods will not only guarantee you good quality products but also has a social impact through job creation. By seeking the Proudly South African logo on products you are putting your money were your heart lies and in so doing you are investing in the local economy and in South Africans as a whole.

It's good for your family and friends!

There is a direct link between what you buy as a consumer and employment, local economic development and prosperity. When you buy products and services made, grown and delivered in South Africa, you can be sure you are keeping your family members and friends employed!

It comes down to all of us as consumers - the people and businesses that buy things every day - to consciously purchase Proudlysa South African products and services.
  1. It contributes towards job creation;
  2. It helps safeguard existing jobs;
  3. It protects the revenue base for SARS;
  4. It contributes towards poverty reduction;
  5. It grows local investment;
  6. It helps establish an industrial base;
  7. It encourages self-reliance and food security;
  8. It encourages entrepreneurship and creativity;
  9. It addresses the trade deficit account; and
  10. It contributes towards national pride and patriotism.

Logo Identification

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How to Identify Genuine South African Products & Services

The best way to identify South African products and services is to look for the Proudly South African logo - the circle and tick in the colours of the SA flag. The logo is a registered trademark and a mark of quality. It shows you that the product and/ or service is local, it is top quality, it adheres to environmental standards and the enterprise behind the product or services adheres to fair labour practices. So look for the logo when you shop and choose Proudly South African products and services first!

Another way to support the "Buy Local" movement is to check the labels of all products you buy. By law, any and every product sold in our shops must carry a label which states where the product is from or where it is made. "labels of Origin" state whether a product is made in South Africa or imported. This includes food, clothing, footwear, jewellery, appliances furniture and gifting.

Local Content  Local Content

At least 50% of the cost of production must be incurred in South Africa and there must be “substantial transformation” of any imported materials.

  High Quality Product/Service

The product or service must be of a proven high quality. Approved by the regulatory bodies of that industry.

Fair Labour  Fair Labour Practice

The company must comply with labour legislation and adhere to fair labour practices that govern the country.

Environmental Issues  Environmental Standards

The company must be environmentally responsible and follow the rules and regulations with regards to the environmental standards of the country. Such as recycling, waste management, carbon footprint reduction, etc.


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Contact us

Contact Info

Proudly South African
23 Sturdee Avenue, Rosebank,
P: +27 (11) 327-7778