WHAT REALLY MAKES YOUNG SOUTH AFRICANS TICK?

The Sunday Times Generation Next is the leading annual urban youth brand preference and consumer behaviour survey. Now in its sixth year, the study polled the opinions of 5,839 young South Africans (ages 8-22) in 2010 and covers a wide range of key issues impacting on their lives including homelife, media & tech consumption, spending habits, well-being and future aspirations.  

Over 50% of the South African population is under 23 and they’re spending an estimated R93.6 billion annually which makes them a significant consumer audience. Youth market specialists, HDI Youth Marketeers and statistician, Dr Arien Strasheim spend over 4 months conducting the study across six major provinces and analysing the research findings. A thorough research methodology ensures that the results from this study provide brands with insight-rich information into the lives of young urban South Africans. “We believe that by providing industry with a real understanding of who youth are, they will be more effective and responsible in their approach to marketing to, and interacting with young consumers,” says Jason Levin, MD at HDI Youth Marketeers.

The 2010 report is now available for purchase from HDI Youth Marketeers. To order a copy contact Ndi or Jessica on
011 706 6016 or email Ndinatsei@hdiyouth.co.za. Report cost: R12,500 + VAT  (includes delivery costs to SA residents)