The Proudly South African Campaign was born out of Socio-economic necessity in 1998 with the Presidential Jobs Summit – under leadership of former South African Pres. Nelson Mandela. It was formed from the international research that was based on the Australian buy local campaign. The same concept was bought here in South Africa to address the issues of Job creation through local investment in local products and services.
The Proudly South African Campaign will encourage the Nation to make personal and organizational contributions to economic growth and prosperity in South Africa, thereby increasing employment opportunities and reinforcing national pride.
Established in 2001 through Nedlac and has representation from Government, Business, Organized Labour & community. It was formed to address governments 5 main priorities which were; Education, health, job Creation, Fight against crime & corruption, Rural Development and Land Reform. All these priorities can be addressed with the advent of local procurement and local economy investment.
The Proudly South African campaign will encourage the nation to make personal and organisational contributions to economic growth and prosperity in South Africa, thereby increasing employment opportunities and reinforcing national pride.