Proudly South African seeks to strongly influence procurement in public and private sectors, to increase local production, influence consumers to buy local and stimulate job creation. This is in line with government's plans to revive South Africa’s economy so that millions of jobs can be created and unemployment can be decreased under the New Growth Path Plan. Proudly South African fits hand-in-glove with the broader national developmental agenda and the Local Procurement Accord signed in October 2011.
The aim of the Proudly South African Campaign is to educate consumers to buy local goods when doing their shopping and to get businesses to procure locally in so doing they will be injecting money back into the country and the economy. Proudly South African Campaign urges businesses to be members of the campaign and this is done to promote local goods and services and to make it easily identifiable to the consumers.
At least 50% of the cost of production must be incurred in South Africa and there must be "substantial transformation" of any imported material.
The product or service must be of a proven high quality for example, it must be ISO accredited or have a certificate of any other accreditation organisation.
The company must comply with the current labour legislation and adhere to fair labour practices.
The Business/ enterprise must comply with environmental legislature and adhere to production processes that are environmentally friendly and acceptable. This shall include recycling methods, waste management, carbon footprint reduction, etc.